Companies that hire coaches to boost the performance of their employees, improve their behavioral skills or their “leadership skills”. In France, 90% of CAC 40 companies would call coaches. In Belgium, a survey of 943 HR managers revealed that 85% of Flemish companies, large or small, organize coaching sessions for their executives. Switzerland is also one of the countries which hires life coaches. “Many associations, NGOs and Swiss companies regularly call on coaches,” says Nathalie Ducrot, President of the International Federation of ICF Professional Coaches. At Nestlé, for example, the implementation of a coaching culture concerns all of its 340,000 employees around the world. ”
A coach to improve productivity
If the price of a coaching session is not negligible (between 300 and 700 francs according to coaches), the return on investment would be up to the financial efforts made by employers: 70% of coaches believe they can improve people’s effectiveness and productivity at work and 86% of companies say they have obtained a return on investment at least equivalent to the amounts paid to carry out the coaching process, according to a study by ICF. Séverine Jourdain, Head of Coaching at Nestlé, confirms: “Coaching impacts all employees in their way of interacting, communicating, engaging and meeting challenges. In addition to enabling greater job satisfaction, this culture of individual commitment and empowerment serves the business performance of the company.”
Originally, the word “coach” is derived from the old French “tick”. Like the coachman who once drove his passengers safely to their destinations, the career coach guides his clients towards their professional goals. Could they do it without him? “The individual does not use his full potential” say Odile Bernhardt-Cluzel, Francis Colnot and Florence Vitry, authors of the book “Understanding and practicing personal coaching”. The course of a career is also strongly influenced by the way a person looks at herself.
Realize your true personality
“The formatting of childhood – that little voice that tells us that you are not good enough to succeed or that you will not succeed – generates convictions that deprive the individual of his objectivity and constrain its potential”explains Nathalie Ducrot. Thus, those who believe that they are not good enough will suffer from perfectionism or find it difficult to promote their work and seek promotion. Conversely, the one whose beliefs are promising (“I always fall back on my feet” or “my work is appreciated”) will take initiatives to evolve and climb the ladder of his company with ease.
Choosing the right coach
It is necessary to choose the right coach. In this respect, the profession is not legislated. “Everybody calls himself a coach these days”, says Nathalie Ducrot. To avoid unpleasant surprises, it is best to find a coach in the network of professional associations or coaching schools. They have reference lists established according to specific criterias. Their coaches have also signed a code of ethics. “ICF describes eleven key coaching skills, including the requirement to set concrete and measurable goals so that coaching becomes a process that can be evaluated.